According to the Crossing the Chasm model, which group is most susceptible to risk and will wait for market adoption to increase before utilizing a project themselves?

According to the Crossing the Chasm model, which group is most susceptible to risk and will wait for market adoption to increase before utilizing a project themselves?

• A. Early Adopters
• B. Early Majority
• C. Late Majority
• D. Laggards

Answer: (C)

In this model, groups are categorized by how they approach new technology. The late majority are the cautious, risk-averse segment who prefer to wait until a technology is already widely adopted and proven. They rely on social proof, stable performance, and a mature ecosystem before trying it themselves, so they’ll wait as market adoption increases. Early adopters seek new ideas and are comfortable with risk, laggards resist change until it’s almost unavoidable, and the early majority adopt earlier than the late majority but still after the innovators and early adopters. The description of being most risk-averse and waiting for broad adoption fits the late majority best.

In this model, groups are categorized by how they approach new technology. The late majority are the cautious, risk-averse segment who prefer to wait until a technology is already widely adopted and proven. They rely on social proof, stable performance, and a mature ecosystem before trying it themselves, so they’ll wait as market adoption increases. Early adopters seek new ideas and are comfortable with risk, laggards resist change until it’s almost unavoidable, and the early majority adopt earlier than the late majority but still after the innovators and early adopters. The description of being most risk-averse and waiting for broad adoption fits the late majority best.